ASSESSMENT 2: REFLECTIVE WRITING

by Sabrina

Original Text: ASSESSMENT 2: REFLECTIVE WRITING

Due to my family’s heavy creative background, I have a huge interest in art and design. Paul Rand once said ‘Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated (GoodReads Inc., 2011). It fascinates me how these two link and often work and compliment each other. During my secondary schooling, not only I enjoyed being the visual art captain, I also enjoyed learning and practicing how to deliver artists’ messages competently to viewers through art works. Moreover, I often find myself being drawn to certain advertisements, how they communicate to their target audience and what makes them more effective than others.

In my gap year, I was given the opportunity to work as an assistant to my mother in our award winning family restaurant as an advertising and marketing executive. My roles include designing menus and promotion posters, contacting and making drafts for local newspaper and printing offices. This experience has increased my knowledge and understanding of how the creative process works in the advertising industry from different perspectives – that of a designer and a client. This process enabled me to see a new way of putting creativity together and how communication between different roles in this industry is exceedingly important.

This process has given me an introduction to the industry as well as improving me as a creative practitioner. While designing drafts of advertisements, I received feedback from my mother through her fundamental design knowledge, life experience, her commitment and assertiveness. I also received positive feedback and new ideas from professional graphic designers from the newspaper offices. The mistakes made by professionals alerted me to some of the problems that may arise due to the oversight. This included typographic mistakes in advertisements, incorrect use of colours for the client’s business and general inefficiency. With this knowledge, I feel more confident to be a part of the advertising industry.

The opportunity of participating in this industry was inspirational to me and has encouraged me to study in the creative industries. While working in the restaurant, I have seen the improvement of sales due to a successful advertisement in the local newspaper. I have also witnessed a slight decrease in sales due to an ineffective advertisement. This has strengthened my belief of the importance of communication in the whole creative process as well as the business aspect. By studying in the creative industries, I will be able to gain a further understanding of the creative process and the methods of communicating my interest and influences to others. Most importantly, I can exercise my creative genes and passion into the practice, opening doors to a successful career in an ever growing and demanding industry (Vaske, 2002, 18).

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Revised Text:

Due to my family’s heavy creative background, I have a huge interest in art and design. Paul Rand once said ‘Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated' (GoodReads Inc., 2011). It fascinates me how these two elements link and often work and compliment each other. During my secondary schooling, I not only enjoyed being the visual arts captain, I also enjoyed learning and practicing how to deliver artists’ messages competently to viewers through art works. I often find myself being drawn to certain advertisements, how they communicate with their target audiences and what makes them more effective than others.

In my gap year, I was given the opportunity to work as an assistant to my mother in our award winning family restaurant, as an advertising and marketing executive. My roles included designing menus and promotion posters, and contacting and making drafts for local newspaper and printing offices. This experience increased my knowledge and understanding of how the creative process works in the advertising industry from different perspectives – those of a designer and of a client. This process enabled me to see a new way of putting creativity together and how communication between different parts of this industry is exceedingly important.

This process gave me an introduction to the industry, as well as improving me as a creative practitioner. While designing drafts of advertisements, I received feedback from my mother including her fundamental design knowledge, life experiences, and her commitment and assertiveness. I also received positive feedback and new ideas from professional graphic designers in the newspaper offices. The mistakes made by professionals alerted me to some of the problems that may arise due to oversights. These included; typographic mistakes in advertisements, incorrect use of colours for the client’s business, and general inefficiency. With this knowledge, I feel more confident being a part of the advertising industry.

The opportunity of participating in this industry was inspirational to me and has encouraged me to study in the creative industries. While working in the restaurant, I have seen the improvement of sales due to a successful advertisement in the local newspaper. I have also witnessed a slight decrease in sales due to an ineffective advertisement. This has strengthened my belief in the importance of communication in the whole of the creative process as well as in the business aspect.

By studying in the creative industries, I will be able to gain a further understanding of the creative process and the methods of communicating my interests and influencing others. Most importantly, I can exercise my creative genes and passion in practice, opening the door to a successful career in an ever growing and demanding industry (Vaske, 2002, 18).

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